iPlusData is the only DMP that can provide Search Retargeting audiences that can be accessed across the programmatic ecosystem.
iPlusData identifies search activity across our entire network of eCommerce sites, shopping comparison engines, local directories, toolbars and referring URLs from the major search engines to identify an audience that is looking for specific keywords relevant to your brand.
Target users by brand, competitor, product type or any other keywords and/or behavioral traits. There is no limit to the amount of keywords you can target and if you do not have a keyword list, you can provide iPlusData with details about your target audience and we will create one for you. Once the keywords have been submitted the Search Retargeting audiences will be live within 24-48 hours.
iPlusData's Search Retargeting audiences are unique because we have the ability to identify which keyword groups are performing and optimize the audience accordingly throughout the campaign. You can also supplement search engine marketing efforts with similar targeting through display ads, native, video, and more.