iPlusData is the leading provider of audience information for the programmatic advertising industry. Our DMP is a real-time scoring engine that analyzes the shopping and research activity on 650 million unique browsers across all devices to identify the audience, content and context that are most likely to drive campaign engagement. iPlusData builds dynamic custom audiences that optimize continuously and outperform traditional DMP segments that are pre-structured, static and commoditized.

iPlusData’s DMP is powered by our proprietary data relationships with more than 5,500 web sites and mobile apps where we identify and harvest the shopping and researching behaviors on desktop and mobile browsers. Our data partners are leading e-Commerce sites, search directories, comparison shopping engines, coupon sites and toolbars across North America and Latin America.  Our tag is embedded on the publisher’s site and/or in their mobile app, which allows us to harvest users from key sections of the page (URL, meta tags, title and body selections) or through data passed directly from the app.


iPlusData powers a cross-device intent and identity graph for advertisers, analytics and attribution companies.