iPlusData’s DMP is powered by our proprietary data relationships with more than 5,500 web sites and mobile apps where we identify and harvest the shopping and researching behaviors on over 650 million unique browsers. Our data partners are leading e-Commerce sites, search directories, comparison shopping engines, coupon sites and toolbars across North America and Latin America.
Real-Time Custom Audiences
In addition to our standard audience segment taxonomy, iPlusData's dedicated team works directly with brands to build fully customized target audiences. These audiences are built with our tool Audience Calculator and can be optimized and adjusted in near Real-Time to reflect the marketing strategies of each individual brand.
Our data is available to marketers across the entire real-time advertising ecosystem. Advertisers can access our data and deliver advertising to the audiences we provide across thousands of web sites utilizing ad formats including pre-roll video, display advertising, social media, text links, content and more.